Spreadsheet tracking
One tracking file per campaign, several versions in circulation, and a truth that exists nowhere.
Solution
Industrialising visual production for large accounts
When a retailer produces several thousand visuals a year, with several supplier studios, dozens of sample suppliers and a DAM to feed, the spreadsheet stops holding. Alpha studio gives the whole chain one measurable, traceable circuit — from the collection plan to the file delivered into the PIM.
Industrial volumesMulti-studio & multi-brandDAM / PIM deliveryManagement indicators
The problem
At scale, every friction multiplies
What is bearable on fifty visuals becomes unmanageable on five thousand.
Several supplier studios
Different working methods, different naming, uneven quality and no objective basis for comparison.
Supplier logistics
Hundreds of references expected from dozens of suppliers, with no visibility on what actually arrived.
Retouching circuits
Clipping goes to a supplier, comes back, has to be re-approved — all through manual transfers.
Feeding the DAM
Approved visuals waiting for a person to file them in the right place, in the right format, under the right name.
No figures
No way to say what a visual really costs, or where the lead time is being lost.
The answer
One circuit for all your brands
The workflow is configured after your real organisation — not the other way round.
- Bulk import — the collection plan exported from your PIM creates every slot in the campaign in one operation.
- Guidelines imposed on every studio — the Road Book is the same for each supplier, season after season.
- Two-level approval — artistic and technical decide separately, each on their own scope.
- Automated retouching and clipping — files leave and return on their own, whatever the number of suppliers.
- Direct delivery into the DAM or PIM — remote FTP drop, at the format and naming your target system expects.
- Separation by brand — several retailers or brands in the same tool, without suppliers ever crossing paths.
- Management indicators — volumes, lead times per step, first-send approval rate, performance per supplier.
Modules
The modules of a large-scale production
Module
PIM — product repository
One product record, all its references, its visuals and its stock.
Learn more → ModuleAPI & integrations
REST API, interactive documentation, ERP, FTP and corporate directory connectors.
Learn more → ModuleRequests & dashboard
One slot per visual to produce, created in bulk from a CSV import.
Learn more → ModuleSample logistics
The product list per photo and real-time check-in of incoming samples.
Learn more → ModuleAutomated HD delivery
Download, dedicated FTP, remote FTP to a DAM: approved is delivered.
Learn more → ModuleAnalytics & reporting
Volumes, lead times, approval rates: the dashboard of your production.
Learn more →
Roll-out
A scoped deployment, not an IT project
Scoping
We describe your real circuit: who briefs, who shoots, who approves, who retouches, where files go. That description becomes the configuration.
Configuration
Media types, approval steps, profiles, suppliers, delivery channels and the CSV import template are put in place.
Training per profile
Each role is trained on its own scope, in sessions of a few hours — not in a three-day seminar.
A first pilot campaign
A real campaign serves as a full-scale test before roll-out.
Roll-out
The other brands, studios and suppliers join the tool. Support stays reachable by email and phone.
FAQ
Frequently asked questions
The application runs in production on volumes of several thousand media per campaign, at retail chains and manufacturers. More than a million media have been delivered to date.
Yes. Each studio gets its own profile and scope, under the same guidelines and the same approval circuit. The indicators then let you compare them objectively.
No, it feeds it. Approved files are dropped automatically onto your DAM, PIM or document system by remote FTP. A built-in media library is available for organisations that have no DAM.
A one-off setup fee, then a flat monthly subscription covering platform access, hosting and application maintenance. Users are unlimited.