Module

The brief and the Road Book, where they belong

Photo guidelines, roughs, layouts, set plans, art-director notes: the whole brief is documented at project level and at the level of each media to be produced. The photographer, the agency, the supplier and the client read the same instruction, in the same place, for the whole life of the project.

PDF · JPG · notesProject & image levelHistory keptAvailable 24/7

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What the module does

A brief that never goes missing

The Road Book gathers everything needed to produce the expected image, from the overall framing to the detail of a single packshot.

Photo guidelines

The retailer's, studio's or authority's guidelines are uploaded once at project level. They apply to every media that depends on them.

Roughs, layouts, set plans

Each slot carries its own visual references: the art director's rough, the page layout, the set arrangement, the inspiration shot.

Notes & shooting instructions

Required angles, focal length, background, mandatory mentions, brand constraints: the instruction is written where it will be read.

List of expected products

For lifestyle shoots, the list of references that must appear in the image travels with the brief.

One version for everyone

No more "which is the latest brief?": the application shows a single current document, updated live.

History & traceability

Every upload and every change is dated and attributed. You know who changed the instruction, and when.

How it works

Four gestures, no more

Create the project

The project is opened from the dashboard and configured after the way you work: media types, approval steps, partners involved.

Upload the overall framing

Photo guidelines, schedule, contacts, technical constraints: documents that apply to the whole project are attached at project level.

Brief media by media

Each slot receives its own material: rough, layout, framing note, product list. Nothing gets mixed up.

Distribute without sending a single file

People invited to the project open the Road Book from their browser. No attachment, no transfer, no lost version.

Who it is for

The brief changes shape with your trade

The Road Book adapts to the vocabulary and the documents of your organisation.

Photo studios & freelancers — get a complete brief before the shoot instead of a twenty-message email thread.
Retail groups — impose one set of guidelines on every supplier studio, season after season.
Local government — frame institutional reportage: locations, people to photograph, mentions and image consent expected.
Agencies & publishers — the art director's rough sits next to the image slot, not in a mailbox.
Retouching and pre-press suppliers — the technical instruction stays reachable at the moment the file is processed.

FAQ

Frequently asked questions

Yes, within the rights granted to each profile. A clipping supplier can reach the technical instructions without seeing the logistics side or the project statistics.

Yes. The current document is replaced and the previous version stays traced. Everyone sees the up-to-date instruction immediately, with no email needed.

No. Alpha studio runs as SaaS: a plain browser is enough, from the studio, a shooting set or a desk at the town hall.

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